How to run a toe-twitchingly good conference
(Or, 10 unexpected lessons I learned from CopyCon) I’m not someone who takes risks. If you’ve read my book you’ll know that the very idea of risk taking makes my nipples invert. I do, however, have a...
View ArticleWhy you should stop pretending everything’s okay
If you’re tired of pretending that everything is tickety boo in your business, join the club. Here’s why honesty in business is important. We’re a few weeks into the year, and it’s probably already...
View Article14 things NOT to do on LinkedIn
Or, a business person’s online etiquette guide My 19 things not to do on Facebook post went a little bit viral. Why? I think it’s because we all knew someone who was doing those things And most likely...
View ArticleHow to deal with haters
It’s simple. The more successful you become, the more haters you’ll attract. But how you deal with the negativity can make or break your business. I remember the early days of running my freelance...
View ArticleOne year, 37 events, 20 lessons
What I’ve learned about public speaking I’m not a natural public speaker. I wasn’t part of the school debate team. (It was a rough school, and the closest we got to debating was shouting expletives...
View ArticlePassive income: not all it’s cracked up to be
Reading Time: 9 minutes Or, the truth about passive income: what the six-figure spouters don’t want you to know. As I sit here in this fancy Italian café in Adelaide, sipping a decaf cappuccino and...
View ArticleClient testimonials: Your questions answered
Reading Time: 4 minutes When you work for yourself there are no performance reviews, no financial incentives and your birthday party is often celebrated by just you and your cat. So testimonials can be...
View ArticleHow I sold out my eCourse in 12 hours
Reading Time: 11 minutes Or, 11 ways to drive sales without actually selling “Eww.” That blog post headline makes my skin crawl. But it had to be done. Because it’s true — I really did sell out my SEO...
View ArticleThis amazing Facebook live software will make your videos 10x more effective
Reading Time: 4 minutes Updated: This tool is MAC only – sorry PC creatures. We all know that Facebook live is a powerful tool. It builds connection with your audience, allows you to share your...
View ArticleWhy being a successful copywriter isn’t (just) about writing good copy
Reading Time: 7 minutes Or, the true secret of copywriting success I’m going to come right out and admit it. I’m not the world’s best copywriter. Shock. Probably not. I didn’t learn from the great...
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